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November 1, 2014

Cool Hunting Feature Alfred Steiner’s “Likelihood of Confusion”

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"I look at my source image, say the Starbucks logo, and I free-associate based on the shapes it contains...Once I have an idea in mind, say a Greek vase for the body of the Starbucks siren, I do various image searches, looking for something that will best fit the contours of my image." Cool Hunting caught up with Alfred Steiner this week to talk about the processes behind each piece exhibited in Likelihood of Confusion. Please enjoy this wonderful feature of the show.

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Related Exhibition
Alfred Steiner: Likelihood of Confusion - October 16 to November 15, 2014

Related Artists
Alfred Steiner

Monthly Archive
November 2014