Artists



Folded Into a Logo
Acrylic on canvas
2017
50 x 40 inches
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Geoff McFetridge is an artist and designer based in Los Angeles California. Born in Canada, McFetridge was schooled at the Alberta College of Art and the California Institute of the Arts.

The artist creates graphic images in fine lines and bold colors, playing with repetition, perspective, and simplicity. Examining the fundamental elements of the visual language, the work offers the viewer an opportunity to play with a puzzle for a moment, a puzzle that doesn’t have one simple answer. Often imitated—but never equaled—McFetridge has created unique imagery in both his personal and commercial work and commissions, which is detailed and abstract at the same time. Full of hands, teeth, objects, shapes, animals, and heads, McFetridge won public acclaim when he was still a student winning awards from the Art Directors Club and International Design Magazine for his thesis project Chinatown.

For two years, McFetridge was art director for the acclaimed underground Beastie Boys magazine Grand Royal. Since then the artist has started the design studio Champion Graphics, which has produced projects for numerous clients ranging from Nike, Pepsi, Stussy, Burton Snowboards, Girl Skateboards, and Patagonia. McFetridge has made clips for Plaid, Simian, German-Norwegian musical duo The Whitest Boy Alive, and film title sequences for The Virgin Suicides and Adaptation. In 2013, McFetridge designed all interface graphics for the feature film Her, directed by Spike Jonze.

Instinctively ignoring creative boundaries McFetridge is a truly multidisciplinary artist working across a broad scope from poetry to animation, graphics to 3D work, textile and wallpaper to paintings.

Related News
Geoff McFetridge at The Beverly Center (September 20, 2016)
Geoff McFetridge on the Cover of The Paris Review (June 29, 2016)
Geoff McFetridge Receives the Cooper Hewitt 2016 National Design Award for Communication Design (May 5, 2016)
Dress Code Produce Short Documentary on Geoff McFetridge (September 29, 2015)
Geoff McFetridge Chats to GQ (September 22, 2015)
Opening Photos: It Looks Like It Says (September 17, 2015)
Monster Children Chat to Geoff McFetridge for the Second Episode of Table Talk (July 20, 2015)
Geoff McFetridge Publishes New Zine with Nieves (April 3, 2015)